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Most people seeing a brand new top of the range Porsche speed past driven by a middle age man, may automatically think "mid-life crisis". A 17 year old driving a lowered blinged outboard fiesta with a boot filled with oversized stereo speakers screams "Boy racer". A woman around Forty years old taking corners at speed and generally driving aggressively in her Range Rover Sport, brings to mind "Anger issues" for some people. Research carried out by sociologist and psychologists reveal that people generally come to conclusions about the characters of people based on the type of vehicle they own.
Its human nature to judge people. This is the way we order our position in our actual environment. For some of the population vehicles are simply a faster and convenient way of getting from A to B. For other people the relationship between them and their cars are more complicated. Emotions such is desire, power, pleasure and nostalgia come into play. These days many scientists have become interested in the psychology behind the way people drive and the type of cars they drive.
So why do we choose to purchase the cars that we do?
There is often a correlation between the type of car we drive and our other main human drive... Yes, our sex drive! According to a renowned psychologist men who usually opt to drive BMW's have the similar charachteristics to an Australian avian species that prepares to attract a mate buy building an ostentatious nest. He has also concluded from his research that the average woman driving Porsche convertibles or similar is showing her assertiveness and board-mindedness. Apparently people use vehicles to advertise their appeal as mates be it consciously or subconsciously. One of the most popular ways to publicly display create an initial impression is the car we drive.
Many places where people congregate will have car park spaces, such as office buildings, supermarkets, gyms. Vehicles will be parked alongside each other in these public car parks allowing people to compare and contrast. You may own a large pricey house but people may not know this and you can't bring it with you to publicly display, but you can do this with your car. Its can be considered as a way of marking your territory. Research showed that men interested attracting females to pick up tended to spend highly on expensive sports cars. While if you were a young couple in a traditional relationship you would be more inclined to express your nest building feeling by opting for a minivan or some other vehicle being marketed as a family car.
Analysis has indicated that if there are two comparable models of the same a car the only differenced between the two is that one model will reach 0 - 60mph, 2 seconds faster that the other and cost $15000 more, many men will choose the faster vehicle even if the cost is more than he can afford. The thinking is that the cars performance equates to your performance when taking someone back to you home.
Analysis of research has given scientist insites into why people choose the cars that tjhey do. It is suggested that someone purchasing a convertible car does so because they want to be seen and admired by others as they drive by. And a man purchasing a sports car consioulsy or subocnciously does so that because it will only have room for a female companion. The suggestions is people buying brand new car do so to show they are financially sucessfull, but this may also indicate insecurity and some people will get the impression the person is trying to show off.